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Doctors & Staff

Meet the experienced and friendly doctors and staff who make the Eyecare Center of Madison the leading provider of vision care products and services in Madison.


Dr. MichaelDr. Michael Brooke

Dr. Brooke is a native of the Pacific Northwest, graduating with distinction from Pacific University College of Optometry in 1983. He practiced in Washington State for 10 years before joining one of his classmates, the late Dr. Monty Friedow, in Madison in 1993. Dr. Brooke enjoys working with patients in all age groups as well as the daily challenges presented in helping people cope with a wide variety of ocular health and vision problems. He is a member of the American Optometric Association, and the South Dakota Optometric Society, serving as President for 2004-05.

His community service activites include the Dakota State University Foundation, Madison Regional Health Diabetes Advisory Committee, ICAP Health Advisory Board, Madison Area Marketing Committee and the Bethel Lutheran Home Capital Campaign Committee. He and his wife Artyce have two adult children, one grandson, and one granddaughter. In his spare time he enjoys racquet sports, golf and spending time with family and friends.


Dr. JodieDr. Jodie Larson

Dr. Larson is a native of Ohio, graduating from The Ohio State University College of Optometry in 1996. Following a year-long residency in Ocular Disease at The Eye Center of Toledo, she practiced in the Minnesota Twin Cities area until she and her family relocated to Madison, South Dakota in September 2006. Dr. Larson volunteers in many Chester school, church and other community activities. She is involved in the Chester Girl Scouts and the Lake County Girl Scout Service Unit, ICAP Health Advisory Board, Madison Regional Health Diabetes Advisory Committee and is a leader with Living Hope’s Fusion Youth High School Group. Dr. Larson and her husband, Chad, lead mission trips to Guatemala at least once a year and have a non-profit organization called Leah’s Kids that supports orphans, widows, and the poor in Guatemala (leahskids.org).

Dr. Larson was very active in the Minnesota professional eye care community while practicing there, and was honored as Minnesota’s “Young Optometrist of the Year” in 1999, and supports the SD Optometric Society currently. She enjoys helping people to see better, listening to their concerns and educating them about their vision. She is a member of the American Optometric Association and the South Dakota Optometric Society.


Your Eyecare Center Team

Business Office Manager: Chad Larson

Front Desk: Becky Nelson

Optical department: DaLayne Spier, Stacey Riedel, Kate Goodwin

Clinical Dept/Contact Lens Department: Lori Johnke and Mona Manthey

Our friendly, helpful staff members are available to help you with all of your eye health, contact lens and eyewear needs.


Chad

Is our business office manager. In 2017 he began working full time at the Eyecare Center, and is helping to answer phones, help people at the front desk, or wherever he can jump in and help. He is learning something new every day, and is excited to meet all of you, our valued and appreciated patients!

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Becky

Is our patient care coordinator and most often our first contact with you in the reception area or on the telephone. She is here to help with making appointments, insurance claims and questions, and helping to coordinate your care within our clinical, optical, and contact lens care areas.


Lori and Mona

Are our clinical technicians, working closely in clinical and contact lens care with our patients and doctors. They also help with arranging referrals to our numerous consultants for specialized surgical care for eye diseases such as cataracts, glaucoma, and macular degeneration, as well as for corrective eye surgeries such as LASIK and PRK.


DaLayne, Stacey and Kate

Have their primary responsibilities in our optical department. They are our “Eyewear Specialists”, with knowledge and experience in the newest frame and lens technologies as well as the latest eyewear styles and trends.


Any of our staff members will be happy to show you the latest eyewear styles, demonstrate the latest lens technology, and provide information and literature about a variety of eye conditions and treatment options. More information about eye-related topics is also available at the EyeCylopedia and Related Links areas of this website.